GATLINBURG, Tenn. — High Rock Vodka and Sugarlands Distilling Co. have expanded their partnership with JR Motorsports and Josh Berry, driver of the No. 8 Chevrolet Camaro, the team announced Tuesday.
As part of the partnership, High Rock becomes the “Official Vodka of JR Motorsports.”
High Rock will also serve as the primary sponsor on the JRM No. 8 Chevrolet Camaro driven by Berry during the Drive for the Cure 250 presented by BlueCross BlueShield of North Carolina on October 7 at the Charlotte (N.C.) Motor Speedway Road Course.
This marks the second consecutive year High Rock is aboard JRM’s No. 8, as the brand partnered with JRM and Berry for last season’s NASCAR Xfinity Series Playoff race at Homestead-Miami Speedway.
“To have High Rock back as a partner this season is a great feeling,” said Berry. “They are one of a few brands that you can find supporting your local short-track racer and racers at all levels. It’s amazing what they are doing. It’s a thrill representing the High Rock brand and hopefully we can create more High Rock Moments throughout this season.”
“Working with Dale and Amy on launching High Rock, as well as integrating the brand with JRM and Josh Berry were huge successes last year and we’re thrilled to build upon those achievements in 2023,” said Patrick Sullivan, Sugarlands chief revenue officer. “Expanding our partnership with JRM and Josh also underscores High Rock’s commitment to supporting racing at all levels.”