MOORESVILLE, N.C. — NASCAR Hall of Famer Dale Earnhardt Jr. will be back behind the wheel in the NASCAR Xfinity Series in 2023, at one of NASCAR’s most historic race tracks.
Earnhardt Jr. will make his annual return to the Xfinity Series aboard the No. 88 Chevrolet at Bristol (Tenn.) Motor Speedway Sept. 15.
Adorning the No. 88 will be long-time JR Motorsports sponsor Unilever, which has extended their sponsorship with the team for the 15th consecutive season.
Full-time JRM driver Justin Allgaier will have Unilever as a primary sponsor for six races with the No. 7 team.
“We’ve been partners with Unilever since the very early days of JR Motorsports,” said Earnhardt Jr., who will continue in his role as brand ambassador for Unilever. “They’ve been with us as our program has grown and been an important part of our success – on and off the track. They’re a key component of our company. I’m grateful for their support, and I’m happy to watch our partnership continue to grow.”
Unilever entered its first year of partnership with JRM in 2009, when the team was a two-car operation in its fourth season of full-time Xfinity Series racing. A decade-and-a-half later, Unilever is now JRM’s longest-tenured partner and one of the longest-running active sponsors in NASCAR where it will utilize JRM’s racing partnership to continue to market consumer brands like Hellmann’s.
“We are so proud and excited to continue our partnership with Dale Jr. and his team at JR Motorsports,” says Ben Crook, VP/GM Dressings & Condiments Unilever North America. “The equal passion that NASCAR fans have for their favorite brands like Hellmann’s and drivers like Dale Jr. is what makes this partnership so special. We look forward to continuing this ride with Dale for years to come.”
Earnhardt Jr. will bolster his streak of racing a Unilever-branded Chevy every year since 2009. Last season he drove the No. 88 Hellmann’s Chevrolet, which carried a special fan-voted paint scheme, at Martinsville (Va.) Speedway.