DARLINGTON, S.C. — Darlington Raceway announced Thursday that Crown Royal, the premier Canadian whisky distiller, will serve as the official entitlement partner of the NASCAR Xfinity Series race on May 11.
The race will be named the Crown Royal Purple Bag Project 200, and the ongoing partnership designates Crown Royal as both the Official Partner and Official Whiskey of Darlington Raceway.
“We are thrilled to partner with Crown Royal for our NASCAR Xfinity Series Race this spring,” said Darlington Raceway President Josh Harris. “Crown Royal is committed to supporting our military heroes through large-scale care package donations, and we look forward to bringing greater awareness of this honorable initiative to South Carolina with the Crown Royal Purple Bag Project 200.”
Since 2010, the Crown Royal Purple Bag Project has distributed over one million care packages and counting to active-duty military and veterans to show appreciation for their brave sacrifices and provide them with essential care and the comfort of home.
“Crown Royal is proud to continue our partnership as the Official Whiskey of Darlington Raceway for the 2024 season,” said Will Traynor, South Carolina Activation Manager for Diageo and Crown Royal. “We are excited to increase our amplification of Crown Royal and its support of the military through the Crown Royal Purple Bag Project 200 on May 11, 2024, at Darlington Raceway.
“This partnership is extremely impactful to the Crown Royal consumers here in South Carolina. Through this sponsorship, our teams will be able to highlight Crown Royal x Darlington Raceway across the entire state of South Carolina, Crown Country.”