NEW YORK – Officials from Voyager Digital Ltd. have announced a new sponsorship agreement with NASCAR Xfinity Series driver Landon Cassill that is the first primary sponsorship of a NASCAR race car paid fully in a portfolio of cryptocurrency, led by Litecoin and the Voyager Token.
The sponsored car is fielded by JD Motorsports and driven by Cassill.
“Landon Cassill’s focus and determination on the race track translates across everything he does, which is why we’re honored to partner with him in this season’s Xfinity Series,” said Steve Ehrlich, CEO of Voyager. “Landon also shares our vision of widespread crypto adoption, and we’re proud to be the first company to secure a primary NASCAR sponsorship completely with crypto. Through innovation, Voyager continues to demonstrate crypto’s multiple use cases, from being a valuable and efficient form of payment, to an investment asset class fuelling a new technology revolution.”
Cassill will be racing the No. 4 car with a full Voyager-branded car wrap. The vehicle will be driven in 19 NASCAR Xfinity Series races this season across 16 states, the first of which will be on June 19 during the Tennessee Lottery 250 at the Nashville Superspeedway.
“I’m thrilled to be partnering with Voyager because they make it simple for anyone to participate in the crypto market,” said Cassill. “The Voyager platform offers a vast selection of coins on which to buy and earn interest, giving everyday investors access to wealth-building opportunities. Crypto is changing the game for so many people, and is the reason I’ve accepted this sponsorship 100% in cryptocurrencies and will be representing Voyager this season.”
“For Litecoin (LTC) to be used as payment to sponsor Landon Cassill is exciting and a validation of LTC’s original purpose,” stated Litecoin’s creator and Managing Director of the Litecoin Foundation, Charlie Lee. “Landon has been a strong supporter of Litecoin and cryptocurrencies for a number of years, and this landmark deal shows the growing reach of the Litecoin community into the professional sports world and, eventually, beyond.”