MOORESVILLE, N.C. – Brandonbilt Motorsports officials announced Thursday that cryptocurrency meme coin LGBcoin.io (LGBcoin / $LGB) has signed on as the team’s full season primary partner for the upcoming NASCAR Xfinity Series season.
The partnership marks the latest crypto outfit to back a NASCAR driver and team, a growing trend not only in motorsports but across all professional sports leagues. Driver Brandon Brown will sport a red, white and blue livery with the logo and wordmark of LGBcoin aboard his No. 68 Chevrolet Camaro for all 33 races of the Xfinity Series season.
LGBcoin is a new, decentralized meme cryptocurrency similar to other meme coins and tokens such as Dogecoin and Shiba Inu, that has achieved a market capitalization of more than $300 million in less than six months.
“We are thrilled to partner with Brandonbilt Motorsports and Brandon Brown for the 2022 NASCAR Xfinity Series season,” said James Koutoulas, LGBcoin HODLer and founder of Typhoon Capital Management. “Brandon is not only an incredibly talented driver, but also a thoughtful individual wise beyond his years. His commitment and singular focus on his profession is inspiring and his personal story is one that we can all be proud of — an American story of success and perseverance. Brandon is truly America’s driver.
“We are proud to support Brandon this season, to help him continue his American dream,” said Koutoulas. “If we do our job right, when you think of us, and you hear, ‘Let’s Go Brandon,’ you’ll think and feel, ‘Let’s Go America.’”
The “Let’s Go Brandon” phrase stems from Brown’s maiden NASCAR Xfinity Series victory at Talladega (Ala.) Superspeedway last fall.
“Having the financial support of LGBcoin is incredible, especially at such a pivotal time in our team’s growth as we work to build to the next level of competition,” said Brown. “From wondering if we would have the financial means to continue to compete, to my first major win (at Talladega no less), to becoming an unintentional meme, this past season was a rollercoaster. The support of sponsors like LGBcoin empowers us to be as competitive as possible and I’m looking forward to competing hard on the track in 2022.”
Later Thursday, Motorsport.com’s Jim Utter reported that NASCAR has not approved the sponsorship and that the team made the sponsorship announcement prior to approval from the sanctioning body. All paint schemes must go through a formal approval process and that process has not taken place in this case.