DAYTONA BEACH, Fla. — NASCAR announced a five-year extension with Pinty’s Delicious Foods as entitlement sponsor of the NASCAR Pinty’s Series, Canada’s largest national motorsports series.
Pinty’s, which took over naming rights of the series in 2016, also remains an Official Partner of NASCAR in Canada.
“Pinty’s has been a tremendous partner as we work together to grow racing in Canada,” said Chad Seigler, NASCAR vice president, International Business Development. “Their commitment to both the racing industry and the fan experience has elevated the NASCAR Pinty’s Series over the past six years. The future is bright for NASCAR in Canada, and this continued partnership will further increase fan interest and the competition level in Canada’s premier racing series.”
This year marks a decade-long partnership between the two brands, with Pinty’s first entering the sport as a contingency partner in 2012.
Throughout its NASCAR partnership, Pinty’s continues to work with several short tracks and race teams across Canada, providing needed resources that help elevate the competition on the track. Pinty’s also has naming rights to the NASCAR Camping World Truck Series Pinty’s Dirt Race at Bristol, scheduled to take place under the lights this weekend.
“We are thrilled to extend our partnership with NASCAR and build on our decade long relationship of Making Great Food Fun,” said Jennifer Booth, Olymel partnerships manager. “We look forward to continuing to offer our loyal consumers with more great tasting Pinty’s products and even more entertainment from the best stock car racing in the world.”
The 2022 season is the NASCAR Pinty’s Series’ first “traditional” season since 2019 after the COVID-19 pandemic forced abbreviated schedules in ’20 and ’21.