CONCORD, N.C. – Rev Racing announced on Thursday that Advance Auto Parts, the Official Auto Parts Retailer of NASCAR, will serve as the associate sponsor of the team’s late model program and youth initiative.
The Advance logo will be featured on Rev Racing’s NASCAR Advance Auto Parts Weekly Series cars fielded for several members of this year’s NASCAR Drive for Diversity class, including Paige Rogers, Justin Campbell and Jaiden Reyna.
Rev Racing, which operates the competition arm of the NASCAR Drive for Diversity Development Program, saw immediate alignment with Advance, their shared mission and focused initiatives within the sport and beyond.
Advance, with support from NASCAR Roots, will join hands with the program immediately. Rev Racing is responsible for training female and ethnically diverse drivers along with pit crew members for future competition at NASCAR’s highest levels.
“Advance Auto Parts believes in our mission and what we are committed to everyday with the development of our drivers and Program,” said Rev Racing owner Max Siegel. “This partnership will continue to assist our late model and youth program drivers, supporting the next generation of athletes in their quest for future opportunities in the sport.
“It’s always inspiring when we have partners, like Advance, that want to be a part of our growth and the efforts we have in motion.”
Advance continues to expand its presence in the sport, with a heavy focus on supporting the future NASCAR stars of tomorrow.
“Our Advance team is thrilled to support the careers of these impressive young drivers through an enhanced partnership with Rev Racing,” said Jason McDonell, Advance’s executive vice president of merchandising, marketing, and eCommerce. “The teams at Rev Racing and NASCAR have done outstanding work to advance diverse representation in motorsports. We’re looking forward to following this year’s NASCAR Drive for Diversity class as they compete throughout the season.”
In 2020, Advance announced its partnership with NASCAR to serve as the sport’s official auto parts retailer while also becoming entitlement sponsor of the NASCAR Advance Auto Parts Weekly Series.
As part of the brand’s commitment to grassroots racing, Advance announced the “Advance My Track Challenge” in 2021. This unique program invites race fans to vote for their favorite NASCAR-sanctioned short track, with the track receiving the most votes winning a $50,000 grand prize.
Along with its role as presenting sponsor of the Advance Auto Parts Drive for Diversity Combine, Advance is dedicated to growing racing at a local level.
Advance and Rev Racing’s new partnership is instrumental, in the sense that youth and late model drivers will continue to have expanded opportunities to succeed in the sport as well as access to state-of-the-art resources.
Rev Racing and Advance remain committed to supporting drivers at the local level and the development needed to advance these diverse and female drivers to the next level in their careers. Their shared mission will continue to shape history and create expanded opportunities for the next generation of Rev Racing drivers.