DAYTONA BEACH, Fla. – The NASCAR Foundation has announced Lorene King will serve as its new executive director. The announcement was made today during the unveiling of the new The NASCAR Foundation emblem at the International Motorsports Center in Daytona Beach, Fla., marking the foundation’s official headquarters move to the birthplace of NASCAR.
King, who assumes her duties immediately, joins The NASCAR Foundation after having served seven years as senior director of corporate alliances at St. Jude Children’s Research Hospital in Memphis, Tenn., where she developed, coordinated and executed successful fundraising and cause marketing strategies like the annual Thanks and Giving campaign, a leading initiative for the organization.
During her tenure at St. Jude, King also helped lead integrated program analysis and strategic planning.
“This is an exciting time for the foundation with our new headquarters up and running and new leadership on board,” said The NASCAR Foundation Chairwoman Betty Jane France. “Lorene is a great fit for our organization as we strive to take our efforts to the next level. Lorene will help us expand the already considerable impact we are making to the social and economic well-being of the communities in which we live and race.”
The move marks a homecoming for King, who grew up in the Daytona Beach area. As executive director, King will report to the foundation’s Board of Directors and will oversee the organization’s efforts to increase volunteer opportunities, and steer charitable giving on behalf of The NASCAR Foundation.
Initiatives that will continue to grow under King’s leadership include The Betty Jane France Humanitarian Award, Speediatrics, NASCAR Dreams and NASCAR Day. The foundation will continue to maintain a strong presence in Charlotte, N.C., to serve teams, drivers and industry members with their charitable endeavors.
From 1996-2005, King served as senior director of legal and estates and trusts and as director of gift planning programs at St. Jude Children’s Research Hospital. She graduated from the University of South Alabama and earned an MBA from the University of Memphis.
She continues to serve as an advisory board member and mentor for the Memphis Institute for Leadership Education. King also serves on the board of directors for the University of Memphis’ Fogelman College of Business and Education.