TALLADEGA, Ala. – Great Southern Wood Preserving Inc.’s banner brand – YellaWood brand pressure treated pine – will be the title sponsor of the fall NASCAR Cup Series playoff race held at Talladega Superspeedway beginning this year.
The YellaWood 500 is scheduled to take place on Oct. 4 at Talladega Superspeedway.
This year Great Southern Wood will pay homage to its employees, dealers, contractors and homeowners as it celebrates its 50th year in business. The company’s exciting slate of initiatives will mark the organization’s semicentennial and start in its own Alabama backyard.
“We are excited to kick off our 50th anniversary celebrations with this NASCAR partnership,” said Founder and CEO Jimmy Rane. “We’re honored to join in the great legacy at Talladega as we recognize our own milestone journey as a company. This is a chance to share our vision and our YellaWood brand products during a highly competitive and high profile event.”
“We are thrilled to welcome a fellow Alabama company – Great Southern Wood – and its YellaWood brand to the Talladega Superspeedway family,” said Brian Crichton, President of Talladega Superspeedway. “It’s two iconic brands in our state coming together to create an authentic connection that fans, employees and customers will rally behind. The 3- and 4-wide racing at 200 mph on the high banks of Talladega is like no other, and we look forward to the YellaWood 500.”
Branding elements for the YellaWood brand will include signage, social and digital media, radio, broadcast and others, all of which will be retained for both this year and the 2021 races at the 2.66-mile venue. Additional partnership assets will be featured at Daytona International Speedway, Kansas Speedway and Martinsville Speedway.
“We’re looking forward to evolving the For Five-Star Backyards campaign with incorporation into the YellaWood 500 at Talladega Superspeedway,” said Chief Marketing Officer James Riley. “The NASCAR partnership is the perfect time to engage as the sport continues on an upswing with millions of fans. We are proud to share the legacy of the Great Southern Wood brand with them.”