TALLADEGA, Ala. — Great Southern Wood Preserving, Incorporated’s flagship brand, YellaWood pressure treated pine, has extended its title sponsorship of the Fall NASCAR Cup Series Playoff Race at Talladega Superspeedway, continuing the YellaWood 500 through 2024.
“We take great pride in who we align ourselves with and are very selective with where we put the Yella Tag. We are thrilled to continue working with NASCAR,” said Great Southern Wood, Incorporated Founder and CEO, Jimmy Rane of the Talladega partnership that began in 2020. “Around here we say, ‘if it doesn’t have that Yella Tag, you don’t want it’ and we couldn’t be prouder to put the Yella Tag on this event for the next three years.”
“We are thrilled to continue our partnership with Great Southern Wood and its YellaWood brand,” said Brian Crichton, president of Talladega Superspeedway. “Over the last two years, the relationship has showcased two iconic brands from the state of Alabama coming together to create life-long memories for guests from all over the world while educating those guests on incredible YellaWood products. We’re looking forward to this fall when the YellaWood 500 will once again play a vital role in the NASCAR Cup Series Championship.”
The YellaWood 500 will be a part of a NASCAR Playoffs tripleheader weekend, which will also feature Saturday’s (Oct. 1) Chevy Silverado 250 for the NASCAR Camping World Truck Series and the Sparks 300 for the NASCAR Xfinity Series – both crucial Playoffs events.
“As YellaWood continues to expand, we’re always looking for engaging ways to connect with our dealers, contractors and homeowners. Events like the YellaWood 500 allow us the opportunity to spread the YellaWood brand to millions across the country, which drives demand for our dealers and contractors,” said YellaWood Director of Branding and Marketing Operations Rob Pongonis.
In addition to being the entitlement partner to Talladega Superspeedway for the YellaWood 500, YellaWood will also have a presence at other NASCAR-owned venues, including Daytona Int’l Speedway, Kansas Speedway, Martinsville Speedway and Watkins Glen.