MOORESVILLE, N.C. – Team Penske has announced a new partnership with VF Workwear.
In a multi-year agreement, VF Workwear’s Wrangler Riggs brand will a primary sponsor of the No. 12 Ford Fusion driven by Ryan Blaney in the Monster Energy NASCAR Cup Series, beginning with this weekend’s event at Kansas Speedway.
The new partnership also includes VF brands serving as a primary sponsor on the No. 12 Ford at both Michigan Int’l Speedway (June) and Kansas (October) through 2020.
The VF Workwear family of brands features names that are very familiar to NASCAR fans, including Wrangler, Dickies, Timberland Pro, Red Kap, Kodiak, Bulwark and Horace Small.
“We are excited to welcome VF Workwear as a new partner to Team Penske and we believe the company and its brands will bring new energy and vision to our organization,” said team owner Roger Penske. “All of the VF Workwear brands are well known to motorsports fans and this represents a great opportunity to connect the Wrangler brand and its heritage in racing to our team.
“The VF brands also align well with Ryan (Blaney), a terrific young driver on the track and a great representative off the track as well. To me, Wrangler and Ryan just represents a great combination.”
VF Workwear is part of the VF Corporation, which outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans, The North Face, Timberland, Wrangler and Lee.
Founded in 1899, VF is one of the world’s largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels.
“VF Workwear is proud to partner with Team Penske and Ryan Blaney and we think it’s a great fit across the board,” said Chris Holcombe, President of VF Workwear. “Consumers already know a lot about our brands, and NASCAR fans have an affinity with our Wrangler name and the history it has in the sport. So, to bring a brand onboard like Wrangler Riggs – and have it associated with someone like Ryan who is sort of a throwback in this younger generation of drivers – is a perfect fit for us.
“We are excited and look forward to having our other brands involved in the future.”
Competing in his first full-season with Team Penske in the Cup Series in 2018, Blaney captured his second series victory at the Bank of America ROVAL 400 at Charlotte Motor Speedway on Sept. 30.
Blaney has already eclipsed his career-best totals in top-five finishes and laps led this season and is a current participant in the round of 12 of the NASCAR playoffs.
“I’ve always loved the history of our sport and there is definitely a lot of history with Wrangler in racing,” said Blaney. “Knowing that I will have that Wrangler name on my car this weekend – and hopefully have the chance to help introduce some of the other VF brands to the sport – will be awesome. It’s great that VF Workwear is coming back to our sport and I’m excited for the opportunity to represent them.”