RICHMOND, Va. — The StarCom Racing No. 00 Chevrolet driven by Landon Cassill will carry the colors of the University of Richmond on Sept. 21 in the Monster Energy NASCAR Cup Series event at Richmond Raceway.
The opportunity to include University of Richmond branding on this car was made possible courtesy of Superior Essex, a long-time business partner and provider of telecommunications and datacom infrastructure products to the university. The car wrap was designed by Chad Devers, University Communications senior web designer and front end developer.
“This project was outside of my usual design opportunities and was really fun to work on,” said Devers. “I did a lot of research on how best to showcase the UR brand on a national stage like Richmond Raceway, and it will be fun to watch our car compete for the checkered flag.”
“I am looking forward to partnering with the University of Richmond this weekend and am excited to be able to represent the Spiders on the track,” said Cassill. “Spiders are driven creatures, so I’m hoping that will give me an extra edge.”
A replica car and Cassill will make a pit stop on campus Sept. 19. The car will be on display from 9 a.m. to 6 p.m. on The Forum, a central hub for the University of Richmond campus. Cassill will be onsite from 3-5 p.m. to meet the campus community.