FORT WORTH, Texas – Texas Motor Speedway announced during its annual Media Day event on Wednesday three long-time partners have extended their relationships with the track.
The Dallas Morning News, WinStar World Casino and Resort, and 95.9 The Ranch will remain in their current roles with TMS throughout the multi-year agreements.
“All business is good business, but one of the things we like best is finding a partner who meshes with us on a level where they want to keep coming back,” Texas Motor Speedway President and General Manager Eddie Gossage said. “In all sports, but especially in racing, partners mean everything. If we can provide them an experience and a relationship that makes them want to sign with us again and again, that makes us feel like we’re doing a lot of things right. Our relationships with The Dallas Morning News, WinStar, and 95.9 The Ranch are ones that mean a lot to both us and our fans.”
– The Dallas Morning News, based in Dallas, Texas, signed a multi-year entitlement extension for Qualifying Days during the spring NASCAR weekend. SportsDay Qualifying Day powered by The Dallas Morning News has become synonymous with the spring weekend since the early days of the partnership, which dates to 2005.
SportsDay Qualifying Day powered by The Dallas Morning News is March 29-30 this year, awarding pole awards to drivers in the Monster Energy NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR Gander Outdoors Truck Series.
– WinStar World Casino and Resort, owned by the Chickasaw Nation and located in Thackerville, Okla., signed a multi-year renewal that will include brand visibility throughout the property and is the main affiliated partner with the Lone Star Circle Reserved Camping outside Turn 3 of Texas Motor Speedway.
Connected to The Great American Speedway since 2006 through various race entitlements, on-site signage, and its sponsorship of the reserved campgrounds, WinStar also partners with TMS to offer its clients unique VIP experiences during race weekends.
– KFWR 95.9 The Ranch, signed a three-year extension to remain the Official Broadcast Partner of Texas Motor Speedway. The Ranch, a Fort Worth-based Texas Country radio station, took over official broadcast duties three years ago, broadcasting every race during the track’s NASCAR and IndyCar weekends.