MOORESVILLE, N.C. — Rick Ware Racing has announced an existing partnership with its NHRA Top Fuel team with Summit Racing Equipment will expand into RWR’s NASCAR Cup Series program.
The Summit Racing Equipment logo will be showcased on the RWR No. 15 entry driven by J.J. Yeley this weekend at Talladega Superspeedway.
Through this partnership, Summit Racing Equipment will access the broad fan base of NASCAR to reach further into the realms of high-performance enthusiasts. Summit Racing is well-known for its support of racers across multiple categories of motorsports.
Now, through its partnership with RWR, Summit Racing will access NASCAR, NHRA, IndyCar, IMSA sports car and World Supercross all through a single conduit.
“This is an incredible example of how RWR can take marketing partners to new levels across multiple forms of motorsports through a single source,” said team owner Rick Ware. “Summit Racing Equipment is a particularly unique company to employ this approach, given its diversity of products available within their retail line up.
“Summit Racing’s products offer solutions for motorcycle, oval, road course and drag racing enthusiasts, as well as servicing both dirt and asphalt racing needs. RWR has invested heavily into different forms of motorsports and is the perfect solution for companies looking to reach them all with a single solution.”
“We have a great partnership with Clay Millican and Rick Ware Racing,” said Jim Greenleaf, Summit Racing Equipment Motorsports & Events Manager. “We appreciate the opportunity to expand that partnership with J.J. Yeley for the Yellawood 500. We’re thrilled to be part of this event with an outstanding team.”