MOORESVILLE, N.C. – 8-Ball Premium Chocolate Whiskey has signed on to sponsor driver Quin Houff and StarCom Racing in 11 NASCAR Cup Series events this season.
8-Ball will make its debut on the No. 00 StarCom Racing Chevrolet this weekend at Homestead-Miami Speedway.
“I’m excited to become part of the 8-Ball Chocolate whiskey family,” said Houff. “Paul and his team are a great group, and I can’t wait to get their brand on the track this season starting in Miami! It’s great to see a new and fast-growing company come to our sport and believe in what we are doing. Oh, and the whiskey is delicious, too.”
Established in May of 2017 by Paul Thomas, the founder of Julian Hard Cider which is now distributed nationwide, 8-Ball whiskey launched the first chocolate-infused bourbon whiskey in America. Blended with the world’s most popular flavor, Thomas’ 8-Ball Chocolate Whiskey was crafted using only the finest all-natural ingredients sourced from Madagascar, Indonesia and Mexico, and combined with premium bourbon, then aged in charred American Oak barrels resulting in its unique spicy and smooth finish.
Aside from his successful spirits, Thomas is a Navy Veteran Corpsman Medic who gives back to the community through his work as a Julian/Cuyamaca firefighter, founder and member of HERO Racing (which supports wounded veterans and orphanages in Baja) and contributes to various charities. A percentage of every bottle sold is donated to support the Tragedy Assistance Program (TAPS) for grieving military families and also Tuesdays Children who supports families of 9/11 victims.
“8-Ball Premium Chocolate Whiskey could not be more excited than to join the incredible StarCom Racing 00 Quin Houff team,” said Thomas. “We are 100 percent committed to do whatever we can to support everyone’s dreams and aspirations. Quin is a winner.”
8-Ball Premium Chocolate Whiskey will also sponsor the No. 00 Chevrolet at Las Vegas Motor Speedway (March 7), Atlanta Motor Speedway (March 21 and July 11), Talladega Superspeedway (April 25), Kansas Speedway (May 2), Charlotte Motor Speedway (May 30), Sonoma Raceway (June 6), Texas Motor Speedway (June 13 and Oct. 17) and Road America (July 4).