DAYTONA BEACH, Fla. – Stanley Black & Decker has renewed its partnership with Joe Gibbs Racing in the NASCAR Cup Series, with the company’s brands adorning three JGR Toyota Camrys this year.
This year marks Stanley Black & Decker’s seventh season as a sponsor of Joe Gibbs Racing, with iconic brands DeWalt, Stanley, Craftsman, and Irwin Tools showcased during the year.
The upcoming season will include primary Stanley Black & Decker driver Christopher Bell for 16 races, 2017 Cup Series champion Martin Truex Jr. for two races, and two-time Cup Series champion Kyle Busch for one race.
“We are excited to continue our partnership with Stanley Black & Decker for the 2021 season,” said team owner Joe Gibbs. “As a long-time partner, they help us win races with brands integrated in the sport of NASCAR. We are proud to represent Stanley Black & Decker and can’t wait to celebrate with them in victory lane this season.”
Truex is the first of the three JGR drivers to represent Stanley Black & Decker’s brands, piloting the #19 DEWALT Toyota Camry in the Busch Clash on Feb. 9.
Christopher Bell will represent the DEWALT yellow and black in Daytona, driving the #20 Toyota Camry in the Duel on Feb. 11 and in the Daytona 500 on Feb.14.
“February is always my favorite month, because it’s the start of the NASCAR season with the iconic Daytona 500,” said Stanley Black & Decker VP of Marketing Sponsorships Tony Merritt. “Our driver line-up in 2021 will make for an exciting year for our brands. We are extremely proud of our partnership with Joe Gibbs Racing and look forward to a successful year both on and off the track.”
Stanley Black & Decker’s partnership with JGR will include product launches for many of its businesses, key customer outreach efforts, retail marketing and promotions, and continued support for Racing for a Miracle, a program to raise funds and awareness for Children’s Miracle Network Hospitals.
Last year, in partnership with the ACE Hardware Foundation, Stanley Black & Decker celebrated the 14th annual Racing for a Miracle program and donated $100,000 to support the work of CMN Hospitals.
The company also provided four patients from Levine Children’s Hospital a special experience during the NASCAR Cup Series race at Charlotte Motor Speedway.