CONCORD, N.C. — Spire Motorsports and RAZE Energy announce a multi-race partnership beginning with Sunday’s NASCAR Cup Series GEICO 500 at Talladega (Ala.) Superspeedway where RAZE Energy will serve as the primary sponsor of Corey LaJoie’s No. 7 Chevrolet Camaro ZL1.
The GEICO 500 will mark the first of several races in 2022 where RAZE Energy products will be showcased aboard Spire Motorsports’ entries.
White Peach will be featured aboard LaJoie’s No. 7 machine and is RAZE Energy’s first limited edition to be named a permanent flavor.
“Our entire team is thrilled to unveil the RAZE Energy partnership with Spire Motorsports this weekend at Talladega Superspeedway,” said RAZE Energy Founder Chris Wagner. “When it comes to marketing, there is no bigger stage. Talladega always puts on exciting races, and I’m thrilled to see this program afford us the opportunity to reach millions of loyal NASCAR fans. With White Peach being voted our first limited edition to become a permanent flavor, it makes great sense to showcase that product on Corey LaJoie’s No. 7 Chevrolet Camaro this weekend to kick off the program.”
Nine races into the season, LaJoie has notched one top-five and four top-20 finishes. The 30-year-old has recorded a career-best fifth-place finish in the series most recent restrictor-plate race at Atlanta Motor Speedway.
In eight previous starts at Talladega, LaJoie has earned one top 10 and three top 20s, including a venue-best seventh-place finish in 2019.
Meanwhile, Spire Motorsports will leverage its collective experience with Good Hemp and Diamond Creek Water to help position RAZE Energy as one of the newest and most attractive beverages in the category.
“We have a great opportunity to introduce Raze Energy to the most loyal fan base in sports at one of NASCAR’s most iconic venues this weekend,” said Spire Motorsports co-owner T.J. Puchyr. “I’ve had the opportunity to get to know Chris Wagner and his team over the last few months and we’re both eager to see what the future holds for RAZE Energy. Our teams share tremendous synergy and collectively, we see this program as a like-minded partnership. Corey does a great job at restrictor-plate races so Talladega is the perfect track to roll out the program.”