MOORESVILLE, N.C. — Corey LaJoie and Spire Motorsports will jump start the upcoming NASCAR Cup Series season with an added boost from Celsius.
Celsius will serve as the primary sponsor for LaJoie’s No. 7 Chevrolet Camaro ZL1 in four Cup Series races this year, beginning with the Feb. 4 Busch Light Clash at the Coliseum pre-season race at the Los Angeles Memorial Coliseum.
Additionally, Celsius will also be showcased as LaJoie’s primary sponsor Feb. 25 in the Ambetter Health 400 at Atlanta Motor Speedway, July 7 at the Chicago Street Course and Aug. 24 at the Coke Zero Sugar 400 at Daytona (Fla.) Int’l Speedway.
“Celsius is proud to sponsor Corey LaJoie and Spire Motorsports for four of the 2024 NASCAR season races,” commented a Celsius spokesperson. “LaJoie is a great addition to our 2024 roster of competitive athletes, and we’re excited to help fuel him and the Spire garage with essential energy and see what they accomplish this race season.”
This year’s installment of the Busch Light Clash will mark the third consecutive year NASCAR has hosted the race at the iconic downtown Los Angeles venue.
While LaJoie and his Ryan Sparks-led team struggled in the 2022 and 2023 editions of the Busch Light Clash, a strong run at Martinsville (Va.) Speedway last fall and post-season testing at Phoenix Raceway proved to make a difference for the group’s short-track package.
“I’m thrilled to kick off another race season with Celsius,” said LaJoie. “I’m confident we can bring a car that drives well and has some speed this year. I think restructuring how we attack the Clash, in terms of vehicle dynamics, is going to be a plus. We’ve had a couple good SIM sessions and worked really hard during the off season to be racing for a chance to bring our Celsius Camaro to victory lane in 2024.”