Smithfield Renews Deal With Stewart-Haas Racing

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Smithfield has renewed its sponsorship of Aric Almirola and Stewart-Haas Racing in the Monster Energy NASCAR Cup Series. (HHP/Garry Eller Photo)
Smithfield has renewed its sponsorship of Aric Almirola and Stewart-Haas Racing in the Monster Energy NASCAR Cup Series. (HHP/Garry Eller Photo)

KANNAPOLIS, N.C. – Stewart-Haas Racing has renewed its sponsorship agreement with Smithfield Foods Inc., maintaining Smithfield’s status as the lead brand on the No. 10 Ford Mustang driven by Aric Almirola in the NASCAR Cup Series.

Smithfield, a provider of high-quality pork products, joined Stewart-Haas Racing in 2018, along with Almirola. The 35-year-old from Tampa, Fla., has represented Smithfield since 2012, his first full season in the NASCAR Cup Series.

The 2020 season will mark Almirola’s ninth full season in the NASCAR Cup Series and third with Stewart-Haas Racing. Almirola has made the NASCAR playoffs in each of his two seasons with Stewart-Haas Racing.

“The Smithfield brand has enjoyed great success with Aric Almirola and Stewart-Haas Racing,” said Michael Merritt, Senior Marketing Director for Smithfield Foods. “It’s a true partnership that performs on the racetrack, with retailers and our consumers. Aric resonates well with them because he’s genuine and, overall, a great ambassador for the company. He has worked incredibly hard to get to where he is today and we’ve been a part of that journey for nearly a decade, and the payoff from all that hard work has been amplified by Stewart-Haas Racing.”

Almirola had a career year in 2018 with four top-five and 17 top-10 finishes, highlighted by a victory at Talladega (Ala.) Superspeedway. Almirola qualified for the NASCAR playoffs for the second time in his career and advanced into the Round of 8, just missing the Championship 4 cutoff. He ended the season fifth in the championship standings to earn the best points finish of his career.

“I said when I first came to Stewart-Haas Racing that this is the opportunity every driver wants, and I’m obviously very proud to have it continue,” said Almirola, who in less than two seasons at SHR has scored more top-10 finishes (27) than in his five previous seasons (2013-2017) combined. “Our relationship with Smithfield is strong. From the customers, to the retailers and all of the employees, we take a tremendous amount of pride in representing the Smithfield brand. They’re our biggest supporters and it’s what drives us every time we hit the racetrack.”

Almirola has won races in each of NASCAR’s top-three national touring series. He has two NASCAR Cup Series victories, three NASCAR Xfinity Series wins and two NASCAR Gander Outdoors Truck Series triumphs.

“Aric is one of the most focused and determined drivers I’ve ever met, and he’s got the skills to match,” said Tony Stewart, who co-owns SHR with Haas Automation founder Gene Haas. “He’s taken the opportunity here at SHR and seized it. Keeping him as the driver of the No. 10 Smithfield Ford Mustang was a priority and we’re very happy to have it continue.”