Backing Ragan & Front Row

169 will sponsor Front Row Motorsports and David Ragan in the Daytona 500.

MOORESVILE, N.C. – has joined Front Row Motorsports to sponsor David Ragan and Front Row Motorsports in select Monster Energy NASCAR Cup Series events.

The online retailer of custom window coverings will begin its deal with Front Row and Ragan by sponsoring the No. 38 Ford Mustang in the season opening Daytona 500 on Feb. 17. The company will also sponsor the team in the Coca-Cola 600 at Charlotte Motor Speedway and the South Point 400 at Las Vegas Motor Speedway.

The company will be an associate sponsor all season.

The partnership with began after Rick Steele, co-founder and CMO, recently purchased a No. 38 Shriners Hospitals for Children Ford from Ragan and the team at the Barrett-Jackson auto auction in Scottsdale, Ariz., to support the children’s hospital. Steele has since begun a relationship with Ragan, leading to the sponsorship that will introduce to NASCAR.

“You really can’t find more passionate and dedicated people than NASCAR race fans,” said Steele. “We are thrilled to announce our partnership with Front Row Motorsports and David Ragan to introduce our products to them. Meeting David, his values align with ours. He puts family first and thinks of others, too. This is going to be a great partnership and we can’t wait to start at Daytona.”

Ragan is ready to return to Daytona, where he has one win and three top-five finishes.

“Rick and the team at have been great to work with,” said Ragan. “They have really stepped up in a big way to support our race team and they’ll make a big impact at the Daytona 500. It makes me excited to get to Daytona, kick off our season, and have a great run with them. I’m looking forward to it.”