Schluter Systems Backs LaJoie & Spire Motorsports

Schluter Systems will back Corey LaJoie this year at Spire Motorsports.

CONCORD, N.C. – Spire Motorsports has added Schluter Systems North America as a sponsor for Corey LaJoie in the NASCAR Cup Series this season.

The Schluter Systems livery will be showcased aboard the team’s No. 7 Chevrolet Camaro with LaJoie at seven races in 2021, beginning April 18 at Richmond (Va.) Raceway.

The tile-industry specialist will serve as an associate sponsor of the No. 7 team across the balance of the 2021 season.

The partnership reunites Schluter Systems with LaJoie, after the 29-year-old driver represented the organization on and away from the race track going back to 2017.

“Schluter Systems is proud to partner with Corey LaJoie and Spire Motorsports for the upcoming 2021 NASCAR season,” said Marco Ludwig, CEO & President of Schluter Systems. “There is shared excitement in this new venture, and we see great opportunity to compete at a higher level. We are confident in Corey’s determination to capitalize on the season ahead.

“The foundation of Schluter’s business model has always been based on strong partnerships and successful innovations and we are confident that we have this in our upcoming season.”

LaJoie, 29, is a third-generation racer whose father and grandfather are members of the New England Auto Racing Hall of Fame. He spent the last two seasons at the wheel of the No. 32 NASCAR Cup Series entry, where he earned three top-10 finishes and a career best sixth-place finish at Daytona (Fla.) Int’l Speedway.

His father, Randy LaJoie, is a two-time (1996-97) NASCAR Xfinity Series champion.

“The 2021 season marks the fifth year I’ve had the privilege of racing with Schluter Systems and meeting their customers and partners at the track each weekend,” said LaJoie. “Working with their North American leadership team has been a great experience over the years. It means the world to me that they believe in my career as well as the platform of NASCAR for their partnership programming.”

“Spire Motorsports is proud to welcome Schluter Systems North America to our team,” added team co-owner T.J. Puchyr. “Schluter has a proud history with Corey Lajoie and we’re honored that Marco Ludwig and his team thought enough of our organization to accompany Corey on his journey for the new season. It’s an exciting time for Spire Motorsports. We’re jump starting the year with some announcements and building  momentum as we continue to prepare for 2021.”