WELCOME, N.C. — Rebel Bourbon has signed a multi-race, multi-year deal with Richard Childress Racing to become the official bourbon of RCR, the No. 8 Chevrolet and two-time NASCAR Cup Series champion Kyle Busch.
Busch will race the No. 8 Rebel Bourbon Chevrolet in select races this year and the 2025 Cup Series season, beginning with the spring race at Richmond (Va.) Raceway on March 31.
“We looked at a lot of sponsorship opportunities across several different leagues, and this was the perfect fit,” said Philip Lux, brand manager for Rebel Bourbon. “We didn’t just want to put our logo on something and call it a day. We wanted a team who does their own thing and embodies the essence of our brand.
NEWS: Rebel Bourbon joins Richard Childress Racing as the official bourbon of RCR and the newest partner of the No. 8 Chevrolet and @KyleBusch.
— RCR (@RCRracing) January 9, 2024
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“With Kyle and the RCR team, we found the perfect partner to bring the spirit and attitude of the Rebel brand to fans who feel the same way.”
Rebel branding will also appear on Busch’s uniform, helmet and other elements throughout the season.
“Rebel Bourbon’s award-winning wheated recipe is known for defying trends and being unapologetically bold, which are arguably all qualities that have contributed to the success of both Richard Childress Racing and Kyle Busch,” said Torrey Galida, president of Richard Childress Racing. “We’re proud to partner with Rebel Bourbon and to help further introduce their surprisingly smooth but never soft-spoken spirits to NASCAR fans.”