MOORESVILLE, N.C. – The logo of the Rapid City Rush, an ECHL affiliate of the NHL’s Arizona Coyotes, will be displayed on Spire Motorsports’ No. 77 Chevrolet Camaro ZL1 driven by Quin Houff for Sunday’s Monster Energy NASCAR Cup SeriesGander RV 400 at Pocono Raceway.
The Coyotes logo will also be showcased aboard the No. 77 Chevy, marking the first time both organizations will enjoy a combined presence in NASCAR’s premiere series.
“This week has been exhilarating for the Rush organization,” said Rapid City Rush President Todd Mackin. “Yesterday, we announced our affiliation with the Arizona Coyotes, and today, we become the first ECHL team ever to be featured on a Monster Energy NASCAR Cup Series Car. We are beyond excited for this opportunity. Three weeks ago, we watched as an organization as our parent company led the No. 77 car to victory lane in Daytona. Now, our logo, partnered with the Coyotes logo, will be on display on that same car for everyone to see at Pocono this weekend. This is an exciting time to be a part of the Rapid City Rush, and we hope our fans feel just as much pride as we do in this team for all that’s transpired in the last week.”
Sunday’s race will mark Houff’s 11th start of the year aboard Spire’s No. 77 entry.
Spire Holdings, the parent company of Spire Motorsports and Spire Sports + Entertainment, secured an ownership stake in the Rush in late 2018.
“Spire brings unique opportunities to our partners when we aggregate our assets across all of our platforms and this is a great example,” explained Jeff Dickerson, co-owner of the Rush and Spire Holdings. “From our first discussions with our staff in Rapid City, to our partners with the ECHL, everyone was excited about showcasing both teams on the No. 77 car this weekend in Pocono. Not only are we trying to bring awareness to the Rush, but it’s a great week announce our affiliation with the Arizona Coyotes, as well. Thank you to the Rapid City community for welcoming us with open arms, the Arizona Coyotes and our hardworking staff with the Rush that brought this to reality.”