KANNAPOLIS, N.C. – Pit Boss Grills has joined Stewart-Haas Racing to sponsor NASCAR Cup Series driver Aric Almirola and the No. 10 team.
The maker of an entire lineup of grills, all of which feature a best-in-class five-year warranty, will debut as the primary sponsor for Almirola and the No. 10 Ford Mustang on March 14 at Phoenix Raceway. Pit Boss Grills then returns as the primary sponsor for Almirola and the No. 10 team on March 21 at Atlanta Motor Speedway.
Complementing the agreement is Pit Boss Grills being featured as the primary partner of Stewart-Haas eSports’ No. 41 entry for the March 16 NASCAR Coca-Cola iRacing Series event at the virtual Atlanta Motor Speedway.
“There isn’t a better fit for our program than this partnership with Pit Boss Grills,” Almirola said. “This is my 10th year racing for Smithfield, so grilling is an established part of my lifestyle, both at home and at the track. The same is true with NASCAR fans. Morning, noon and night, they’ve got their grills going. We’ve brought them a lot of Smithfield product over the years, and now we can show them how to go the extra mile with Pit Boss Grills.”
Almirola is a two-time winner in the NASCAR Cup Series and Phoenix and Atlanta have proven to be strong tracks for the Tampa, Florida, native. Almirola has six top-10 finishes at Phoenix, and four of them have come since joining SHR in 2018. Atlanta is one of the fastest tracks in NASCAR, and Almirola earned the pole there in 2019, lapping the 1.54-mile oval in just a tick over 30 seconds at an average speed 181.473 mph.
“We are blessed to partner with Aric Almirola and the entire No. 10 team,” said Jeff Thiessen, President, Dansons, Inc. “Aric is a family man who values relationships, and a Christian athlete who is competitive on the track. Not only does he embody our company’s values, but his race fans are our consumers. Whether tailgating at a track or getting together in the backyard, Aric’s fans and NASCAR fans are extremely brand loyal. We’re loyal to grilling by creating the best products at an affordable price, and this partnership aims to deliver that message.”
Dansons, Inc., which manufactures Pit Boss Grills, was founded in 1999. The Phoenix-based company provides its customers with world-class, competitive and innovative products across its lineup, including wood pellet grills, charcoal grills, spices and accessories, as well as gas grills and vertical smokers.
Pit Boss Grills is already very familiar with NASCAR, as the brand is the Official Grill of NASCAR, a title it’s had since 2018. More recently, Pit Boss Grills announced its title sponsorship of the May 22 NASCAR Xfinity Series race at Circuit of the Americas (COTA) in Austin, Texas – the inaugural Pit Boss 250.