CONCORD, N.C. – Oscar Mayer will return as a primary partner of Roush Fenway Racing’s flagship No. 6 team this season, backing Monster Energy NASCAR Cup Series veteran Ryan Newman.

The historic brand will debut on Newman’s No. 6 Ford Mustang at the Daytona 500 on Feb. 17, as Newman seeks his second victory in The Great American Race.

“The Daytona 500 is obviously one of the biggest and most iconic races in the world,” said Newman, the 2008 winner of the Daytona 500. “I can’t think of a better way to kick off the season and our partnership with Oscar Mayer, one of the most beloved brands in the world.”

In addition to serving as a primary sponsor for Newman in multiple races, Oscar Mayer will serve as an associate partner on the No. 6 for the entire season.

In each race, the No. 6 Ford Mustang will sport a different design scheme that celebrates Oscar Mayer’s quality offerings across bacon, hot dogs and cold cuts.

“We’re honored to be a season-long sponsor of driver Ryan Newman and Roush Fenway Racing,” added Matt Riezman, Associate Director for Oscar Mayer. “We have big plans to support the sport and the No. 6 Oscar Mayer Ford Mustang this year and can’t wait to share our love for tasty Oscar Mayer bacon, cold cuts and hot dogs with NASCAR fans.”

Following the Daytona 500, Oscar Mayer will return as the primary partner on the No. 6 Ford at ISM Raceway near Phoenix, Ariz., on March 10.

Newman, a native of South Bend, Indiana, becomes the fifth driver to pilot the No. 6 for Roush Fenway. The No. 6 Ford has visited victory lane 36 times, captured 41 poles and led over 11,400 laps under the Roush Fenway umbrella.

In his own right, Newman has led over 4,800 laps and his 51 poles are the ninth most in NASCAR history. He was named the Cup Series Rookie of the Year in 2002 and won the 2008 Daytona 500 and the 2013 Brickyard 400.

Newman has finished inside the top 10 of the final Cup standings on seven occasions, including a second-place finish in 2014, and has qualified for the NASCAR Cup Series playoffs eight times since the inception of the format in 2004.

Oscar Mayer historically served as an associate partner at Roush in the early 2000s and was featured on both Kenseth’s No. 17 Ford and Kurt Busch’s No. 97 Ford, when team owner Jack Roush led his stable to back-to-back Cup championships in 2003 and 2004.