DEARBORN, Mich. – Omnicraft, Ford Motor Company’s newest brand of parts, will be the primary sponsor on the Wood Brothers Racing No. 21 Ford Fusion during the season-opening Daytona 500 and season-ending Ford 400.
Omnicraft will also serve as primary sponsor of Tasca Racing in the NHRA Mello Yello Drag Racing Series at select events, beginning with the NHRA Arizona Nationals at Wild Horse Pass Motorsports Park on Feb. 25.
“We are thrilled to continue our relationship as primary sponsor of select Cup Series and NHRA races with the Wood Brothers Racing and Tasca Racing,” said John Hanighen, FCSD Global Aftermarket Sales Director. “To bookend such important races on the Monster Energy NASCAR Cup Series schedule and gain new entry into NHRA will help increase exposure and consideration for Omnicraft.
Omnicraft made its first entry into stock car racing last June when it sponsored the No. 21 Omnicraft Ford Fusion at Michigan Int’l Speedway.
“Ford and the Ford Customer Service Division have been such an important part of our family that it’s an honor to have them aboard for The Great American Race and Ford Championship Weekend,” said Wood Brothers Racing owner Eddie Wood. “We have always been Ford owners ourselves, but Omnicraft allows customers that need parts for their non-Ford vehicles to have the quality and dependability that we have come to love from Ford and Motorcraft parts over the years. It is a win-win for race fans.”
Launched in 2017 to give Ford and Lincoln dealers and Quick Lane Tire and Auto Centers access to a complete lineup of quality and competitively priced parts to service all makes of vehicles, Omnicraft, when combined with Motorcraft parts, will cover up to about 90 percent of the vehicles on the road.
“Adding Omnicraft to the side of our NHRA nitro-powered Ford Mustang Funny Car talks directly to the grassroots audience and dedicated hands-on customers who seek replacement parts for their vehicles,” said Tasca Racing owner and driver Bob Tasca III. “We are excited to bring Omnicraft to the NHRA and look forward in giving them their first Wally.”