DAYTONA BEACH, Fla. – NASCAR and 13 other professional sports leagues have announced The Real Heroes Project, a collaborative initiative to recognize and celebrate healthcare workers on the frontlines of the COVID-19 pandemic.
Athletes representing the ATP, MLB, MLS, NASCAR, NBA, NFL, NHL, NWSL, USGA, WNBA, WTA and WWE, among other professional and esports leagues – including Activision Blizzard Esports and Electronic Arts – are dedicating their jerseys and uniforms to a special healthcare hero who is helping their community on the forefront of the global health crisis.
With the help of creative agency 72andSunny, creative production company Hecho Studios, and media publication Adweek, the multi-league public service announcement will debut Wednesday, May 6, across league and team platforms.
Each participating athlete will share a personal thank you message to their healthcare hero on social media utilizing #TheRealHeroes.
Throughout the PSA and personal tributes, athletes will cover their name on their jerseys or uniforms and replace it with the name of their healthcare hero.
Since the COVID-19 outbreak, the sports world has supported their local and national communities in their own respective efforts. Through The Real Heroes Project, the sports community will come together to salute heroic individuals across the healthcare system.
NASCAR’s featured athletes taking part in the project include two-time NASCAR Cup Series champion and Joe Gibbs Racing driver Kyle Busch, as well as 2014 NASCAR Cup Series champion and Stewart-Haas Racing driver Kevin Harvick.
Fans around the world can join the initiative on social media and dedicate their personal apparel to a frontline individual by using the hashtag #TheRealHeroes.