NASCAR & IMSA Announce Marketing Promotions


DAYTONA BEACH, Fla. – NASCAR and IMSA have announced a number of leadership promotions across the sales, business, partnership marketing and operations.

At NASCAR, Frank Kelleher has been promoted to Senior Vice President and Chief Sales Officer. Additionally, Michelle Byron and Jeff Wohlschlaeger have both been promoted to Vice President, Partnership Marketing.

Kelleher will oversee a team responsible for business strategy and revenue generation across the sanctioning body and its 14 motorsports entertainment facilities. In his new role, he will lead a sales force comprised of two critical business areas, partnership and media sales.

Kelleher, a 16-year veteran with International Speedway Corporation, will assume the role of NASCAR Chief Sales Officer, which was previously held by Jon Tuck, who has left the company to pursue other opportunities. Kelleher will continue to report into Daryl Wolfe, Executive Vice President and Chief Operations and Sales Officer and will be based in Daytona Beach, Fla.

“As collaboration becomes increasingly important across our sport, Kelleher’s industry knowledge and strength in creating lasting relationships has proven to be a valuable asset throughout his career,” said Wolfe. “Frank has taken a leading role in delivering strategic sponsorships across our entire ecosystem and we are excited to have him lead our sales operation during this important time for our sport.”

Byron and Wohlschlaeger will oversee a team that is responsible for managing and delivering value to the wide-ranging number of brands invested across the sanctioning body and its track facilities.

Byron has been with NASCAR for nearly 20 years and has been accountable for managing a team focused on driving value for Official Partners such as Axalta, Chevrolet and Mobil 1. She has been instrumental in developing key partner initiatives including retail programs, live fan events and national promotions.

Wohlschlaeger has more than 25 years of sports industry experience spanning across the Chicago Bulls and NASCAR. Most recently, Wohlschlaeger was responsible for delivering value for entitlement partners Monster Energy, Xfinity and Gander Outdoors, implementing strategies that helped strengthen and differentiate each series.

Both will report into Jill Gregory, Executive Vice President and Chief Marketing Officer.  Byron will be based in Charlotte, N.C., and Wohlschlaeger will be based in Daytona Beach, Fla.

“Sponsorship is the lifeblood of our sport and delivering value to our partners will always be a primary area of focus for our organization,” said Gregory, “Michelle and Jeff bring a wealth of experience and established industry relationships that will help our partners navigate our ecosystem and maximize their return on investment.”

Meanwhile, IMSA announced that David Pettit has been promoted to Senior Vice President, Marketing and Business Operations, and Brandon Huddleston has been promoted to Vice President, Partnership Marketing and Business Development.

Pettit will continue to lead the sanctioning body’s marketing efforts, and his role will be expanded to include IMSA Properties led by Rick Humphrey. Michelin Raceway Road Atlanta, Sebring Int’l Raceway and Seven Sebring Raceway Hotel comprise IMSA Properties.

He joined the organization in 2009 and has played an integral role in IMSA’s historical growth with oversight for marketing and partnership development, later adding IMSA Communications to his role, along with oversight of IMSA’s TV and digital platform growth. He most recently added responsibility for IMSA’s technology operations.

Huddleston, in his nearly 15-year tenure with the company, has had roles in almost every facet of the marketing department. He currently leads the partnership marketing team as well as automotive business development. Past roles have included developing the current sponsorship structure, implementing a robust licensing and merchandising program (including the 50th anniversary program) and event promotions.

Under his new role, he will continue to lead the corporate partnership team and also oversee non-endemic business development along with event and promoter relations. He will continue to report to David Pettit.

“I want to congratulate David and Brandon on these well-deserved promotions,” IMSA CEO Ed Bennett said. “I have known them both for many years and have always been impressed by their passion and commitment to making IMSA better in everything they do for our stakeholders. I look forward to them being a part of IMSA’s senior management team in 2020 along with our Vice President, Competition Simon Hodgson and new President, John Doonan.”