Mobil 1 and TRD USA (Toyota Racing Development) announced on Tuesday the first-of-its-kind expansion of the iconic brands’ long-standing motorsports relationship.
The expansion includes Mobil 1 primary assets across all three of Toyota’s NASCAR Cup Series teams — Joe Gibbs Racing (JGR), 23XI Racing (23XI), and Legacy Motor Club (Legacy M.C.) — along with continued primary placements within multiple other racing series that Toyota competes in including NHRA Mission Foods Drag Racing Series, IMSA WeatherTech SportsCar Championship, ARCA Menards Series, late models and more.
“Mobil 1 is proud to be synonymous with motorsports, and we are thrilled to take that to the next level with Toyota Racing Development,” said Rob Shearer, Director of Global Sponsorships and Marketing Services, on behalf of Mobil 1.
“Toyota Racing Development shares the same passion for performance as we do and, together, we will work to continue to show how the right motor oil can improve on-track performance and provide longevity for consumers’ vehicles. We are proud to compete in many different series and cheer on our racers all season long.”
The strategic partnership between Mobil 1 and TRD aims to continue to develop technology advantages across series that help teams win, provide exclusive access to driver stories on and off the track, continue to grow the base of fans that love racing and driving, and work together to develop the next generation of racers.
This will be further formalized beyond the partnership with three of the most exciting NASCAR teams to include driver development across several racing series and off-track within the growing off-road and overlanding cultures.
“TRD’s technical partnership with Mobil 1 has been integral to Toyota’s on-track performance and success over the past 20+ years,” explained David Wilson, president, TRD USA. “From winning the Indy 500 to championships in NASCAR, IMSA, NHRA and countless achievements in sports car, grass roots and dirt racing action, Mobil 1 has been the common denominator.
“As we begin another exciting racing season in 2024, we are honored to expand our partnership with Mobil 1.”
Mobil 1 high-performance synthetic motor oils are used by many of the world’s top race teams and celebrates over a decade of partnership with TRD. Mobil 1 was first named an official technology partner in 2010 with their support and lubricants helping Toyota drivers achieve multiple championships across several racing disciplines and several career defining victories.
After many career-bests achieved for both of 23XI’s drivers in the 2023 season, both Tyler Reddick and Bubba Wallace will run primary Mobil 1 races this year.
Reddick will kick off the team’s primary assets at the spring Phoenix race and return to Mobil 1 colors at Richmond Raceway in August, while Wallace will have Mobil 1 as his primary sponsor at the first road course race of the season at the Circuit of the Americas in March.
“It’s really awesome for Mobil 1 to come on board,” Reddick said. “When you look at a brand like Mobil 1, the technology, the innovation, the things they continue to improve and push — it is great to have a partner like that involved with our race team at 23XI, because honestly, we are trying to do some of the same things.
“I am excited to be working with them this upcoming year, and hopefully we can find their race car in victory lane.”
Wallace added, “They have done a lot inside the sport — you have seen them on various teams and cars, so to carry that iconic brand in 2024 is really cool. The connection with Toyota makes it tie in all together and hopefully carry a lot of speed and a good time, so we are looking forward to the opportunity.”