Meijer Partners With Front Row & Matt Tifft

Meijer Partners
Matt Tifft's Meijer Ford Mustang for this weekend's Consumers Energy 400.

MOORESVILLE, N.C. – Meijer is partnering with Front Row Motorsports to serve as primary sponsor for the No. 36 Ford Mustang in this weekend’s Consumers Energy 400 at Michigan Int’l Speedway.

Meijer will also serve as an associate sponsor for Matt Tifft next month at the famed Indianapolis Motor Speedway. The Midwest grocery retailer will now feature a line of Surface Sunscreen products hitting shelves just in time for race day.

Surface Sunscreen, maker of purpose-built sun care products designed with athletes and action sports in mind, is a season-long partner of Tifft and Front Row Motorsports.

Headquartered in Grand Rapids, Mich., Meijer operates more than 245 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.

“It can sometimes be a hassle to shop for everything you need at the track,” said Tifft. “Meijer is the ultimate source for getting everything on your list, which should always include sun protection. I’m excited to debut this paint scheme at Michigan and to have Meijer on the car again in Indy.”