Marwin Sports Inks Multi-Year Deal With Spire Motorsports

Marwin Sports will sponsor Corey LaJoie this weekend at Homestead-Miami Speedway.

CONCORD, N.C. – Spire Motorsports announced Wednesday night that Marwin Sports will increase its support of the team in a multi-year agreement covering both the No. 7 and No. 77 Chevrolets in the NASCAR Cup Series.

Marwin will serve as the primary sponsor of Corey LaJoie’s No. 7 Chevrolet Camaro ZL1 1LE in Sunday’s Dixie Vodka 400 at Homestead-Miami Speedway.

The Los Angeles-based apparel manufacturer returns to Spire Motorsports following a two-race stint as the primary sponsor of the No. 77 Chevy last year, and will also serve as the Concord, N.C., operation’s official apparel provider.

Marwin Sports was founded in Sweden in 1980 and since its inception, the organization’s mission has been to design and build reliable, innovative apparel, fit for life on the job, on the mountain top, in the office or at the race track.

“Marwin Sports is eager to continue building our marketing platform with Spire Motorsports,” said Marwin Sports U.S. co-founder and director of business development Brian Rock. “This quickly rising NASCAR Cup Series team has tremendous momentum building and we are excited to be a part of it. At Marwin we believe in doing it better or don’t bother doing it at all.  We’ve watched Spire Motorsports’ progression over the years and we feel that they are the perfect partner to integrate our smart apparel into an environment which will put it to the test.

“Spire leadership has assembled an exciting group of talented individuals and the future is very bright. We’re thrilled with the association and to partner with a team who embodies the same values, vision, and eagerness to always innovate and improve.”

In 2019, Marwin Sports was launched in the United States to identify apparel opportunities and bring tangible solutions to a diverse group of industries. The U.S. founders have backgrounds in professional sports ranging from basketball to auto racing.

“It’s always exciting to introduce a partner to the sport and show them the potential for creating programs that move the needle,” commented Spire Motorsports co-owner T.J. Puchyr. “We’re thrilled to see a program grow from a two-race partnership in 2020 to a relationship that encompasses our entire team over multiple years. We’re proud that Marwin Sports entrusted our team to be the focal point of their marketing efforts.

“Marwin Sports is a performance brand and I can’t think of a more perfect fit for our team and all of our fans.”