KANNAPOLIS, N.C. — Mahindra Ag North America has extended its partnership with Stewart-Haas Racing as the primary sponsor for NASCAR Cup Series driver Chase Briscoe and the No. 14 team.
The multi-year agreement with the NASCAR team co-owned by NASCAR Hall of Famer Tony Stewart and industrialist Gene Haas will continue to feature Mahindra Tractors, a brand of Mahindra Ag North America, on Briscoe’s No. 14 Ford Mustang for the majority of the Cup Series schedule.
“Our partnership with Stewart-Haas Racing has been instrumental in building awareness for the Mahindra brand in North America. We look forward to continuing our sponsorship into the 2024 season,” said Viren Popli, President and CEO, Mahindra Ag North America and Mahindra Automotive North America. “As owners of Mahindra Tractors, Tony and Chase appreciate the benefits our tractors deliver to the market and speak the same language as our dealers and customers. They are the perfect brand ambassadors for our tractors.”
Briscoe, a Mahindra Tractor owner himself, gave his thoughts regarding the agreement.
“I’ve had the honor of representing Mahindra Tractors since they first came into NASCAR and I’m blessed to have this relationship continue,” Briscoe said. “Mahindra is a people-first company, and it starts with their dealer network and goes all the way up to their corporate offices in Houston. It’s a true partnership that extends beyond the racetrack.”
Stewart, who drove the No. 14 in the Cup Series from SHR’s inception in 2009 until retiring upon the conclusion of the 2016 season, is also a Mahindra Tractors owner. His 5145 4WD Shuttle is constantly at work on the 414-acre ranch he owns in his hometown of Columbus, Indiana.
“One of my favorite things to do when I get home to Indiana is to just get outside and work the land,” Stewart said. “It’s a nice change of pace. Now, we still want to win in red on Sundays, but anytime I’m on a red Mahindra Tractor at home, I feel like I’m winning.
“Obviously, this is a partnership that runs deep. We’re proud to represent Mahindra Tractors and are grateful for the friendships we’ve made since first coming together two years ago.”