DALLAS — Chili’s Grill & Bar is set to sponsor Corey LaJoie’s No. 7 Chevrolet in the NASCAR Cup Series season-opening Daytona 500 at Daytona (Fla.) Int’l Speedway on Feb. 18.
In addition to Daytona, Chili’s will also be showcased as an associate sponsor on Feb. 25 at Atlanta Motor Speedway, March 3 at Las Vegas Motor Speedway and March 24 at Circuit of the Americas in Austin, Texas.
“We strive to partner with brands that want to embrace the spirit of motorsports and share our love for pushing the limits both on and off the track,” said Jeff Dickerson, Spire Motorsports co-owner. “Our partnership with Chili’s at the Daytona 500 will set a fun precedent for the season to come — we can’t wait for everyone to see what we have in store.”
A fan favorite on and off the race track, LaJoie is a third-generation racer and fixture in the NASCAR community. Last season was a career year for LaJoie with two top-five and three top-10 finishes in NASCAR’s premier division.
He earned a career best fourth-place finish at Atlanta in March last year, going on to match that effort at Talladega (Ala.) Superspeedway last fall.