Kohler Generators Backs Newman At Roush Fenway

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Kohler Generators will sponsor Ryan Newman in a multiple NASCAR Cup Series events this year.
Kohler Generators will sponsor Ryan Newman in a multiple NASCAR Cup Series events this year.

CONCORD, N.C.  – Kohler Generators, a leader in whole home backup generators and which operates underneath the umbrella of Kohler Co., has partnered with Roush Fenway Racing as an anchor partner making its debut on the No. 6 Ford with driver Ryan Newman.

Kohler Generators will sponsor the No. 6 Ford Mustang driven by Newman on Feb. 14 at the Daytona 500 as well as Atlanta Motor Speedway (March 21), Darlington Raceway (May 9), Charlotte Motor Speedway (May 30), Road America (July 4), Bristol Motor Speedway (Sept. 18), Talladega Superspeedway (Oct. 3) and Martinsville Speedway (Oct. 31).

“We are looking forward to getting back to Daytona this year, and bringing on Kohler Generators as the primary partner for our biggest race of the season is really exciting,” said Newman, who was seconds away from winning his second Daytona 500 last season. “KOHLER is one of the most trusted brands in the world and is a natural fit with Roush Fenway and the No. 6 team. We came very close to winning this race last season, so hopefully this year we can go to Daytona, finish the job and put that Kohler Generators Ford in victory lane at what is undoubtedly one of the grandest events in all of motorsports.”

Newman, the 2008 Daytona 500 champion, enters his 20th full season in the NASCAR Cup Series, and third behind the wheel of Hall of Fame owner Jack Roush’s No. 6 entry. The 43-year-old veteran was seconds away from winning the 2020 edition of The Great American Race before a horrific crash at the finish line. Newman, who was hospitalized after the accident, was released less than 48 hours later and made a miraculous return to the track after missing three races.

“We are pleased to welcome Kohler to the Roush Fenway Family,” said Roush. “We share the same pursuit of high performance in both of our fields, and I cannot think of a better place to kick off the partnership than Daytona.”

This will mark Newman’s 20th Daytona 500 start. In addition to scoring a seventh-place finish in his inaugural run in 2002, the South Bend, Ind., native has finished in the top-10 six total times, including the victory in 2008. Overall, Newman enters the 2021 campaign with 263 career top-10s, 115 top-fives, 18 wins and 51 poles.

“Our partnership with Roush Fenway Racing and driver Ryan Newman provides new opportunities to showcase the leading-edge design, technology, and reliability of KOHLER Generators with passionate and loyal NASCAR fans. Jack Roush’s hall of fame career and championships speak to his hard-earned reputation of excellence,” said Brian Melka, Group President – Power at Kohler Co. “Bringing together Roush Fenway Racing and Kohler, along with a highly decorated competitor in Ryan Newman, is exciting and reinforces our shared commitment to power and technology, and an inner drive to always achieve the highest level of performance. We are thrilled to unveil the sleek blue Kohler Generators No. 6 car at the Daytona 500, as well as Road America which is less than 20 miles from our world headquarters in Kohler, Wisconsin.”