ELKHART LAKE, Wis. – Jockey International, a 145-year-old brand recognized for premium underwear and apparel, has signed on as the title sponsor of the NASCAR Cup Series race at Road America on July 4.
The race will be known as the Jockey Made in America 250 presented by Kwik Trip, scheduled for 1:30 p.m. CT on NBC.
“As a Wisconsin-based company, we have long known that Road America is a world-class race track and we are proud to be the title sponsor for the NASCAR Cup Series on the Fourth of July,” said Tom Hecker, director of sports marketing, Jockey. “The motorsports industry has highly engaged, loyal fans and we look forward to enhancing the fan experience on Independence Day weekend while highlighting our new Made in America products, available this month.”
Founded in 1876, Jockey is a privately held, family-owned company with headquarters in Kenosha, Wis. The company has expanded into one of the most well-known apparel brands around the world, with its apparel sold in more than 140 countries around the world.
“Jockey is a tremendous fit for Road America,” said Mike Kertscher, Road America’s President and General Manager. “They are a global brand with local roots dedicated to expanding their presence in motorsports. We feel that Jockey will integrate itself very well in the racing community through this partnership, and we are very excited to have them on board in such a prestigious capacity.
“We look forward to seeing everyone at America’s National Park of Speed on the Fourth of July.”
The multi-year partnership between Road America and Jockey includes several shared marketing and promotional initiatives designed to help increase brand awareness and promote their products.