THOMASVILLE, N.C. – Rick Ware Racing has added Honest Abe Roofing as the primary sponsor on Garrett Smithley’s No. 52 Ford this weekend at Indianapolis Motor Speedway.
Honest Abe Roofing, a Terre Haute, Indiana-based company, has been installing, repairing, and maintaining residential roofs since 2005.
“We are thrilled to be partnering with RWR for the Brickyard 400, an iconic race,” said Kevin Newton, president of Honest Abe Roofing. “Racing is in my blood. I’ve been working on cars and racing since I was 11 years old. I have spent many hours behind the wheel of numerous race cars and have competed in many different circuits. Racing created the fundamental attitude that I have built my business around. You have to show up every week; commit first and then persist. This is an amazing marketing opportunity for our company.”
“We are very proud to announce another member of the RWR marketing family, Honest Abe Roofing out of Terre Haute, Indiana,” added team owner Rick Ware. “We have been very fortunate to add some very quality marketing partners this year and we are very pleased that Kevin Newton and his company have agreed to partner with us, not only for this race but potentially more races in the future. Kevin is a racer, so he gets it. He and I have a great deal in common and I am very excited to build on this first event and looking forward to seeing what the future holds.
“They sent a full production crew to our shop last week to film a commercial and that indicates to me that they understand the need to promote their brand with our race team.”