LEXINGTON, N.C. – Heritage Pool Supply Group Inc. will sponsor Kaulig Racing and driver Daniel Hemric during the 64th Daytona 500 this Sunday at Daytona International Speedway.
Heritage, a division of SRS Distribution, is one of the nation’s leading family of independent pool and supply distributors. New to the pool and spa industry, Heritage has quickly become the nation’s 2nd largest and fastest growing distributors of pool products.
“We are thrilled to partner with Kaulig Racing and Daniel Hemric for our inaugural foray into the NASCAR experience at the Daytona 500,” said Dan Tinker, SRS president and CEO. “Heritage Pool Supply Group is a young, hard charging, and fast-paced company which represents the very best family of independent companies in the Pool and Spa Supply Industry. Our teammates and customers are all proud to be rooting on the No. 16 car this week!”
Diving into the world of NASCAR, Heritage will act as the primary partner on the No. 16 Camaro ZL1 the Daytona 500, as well as an associate partner on Hemric’s No. 11 Chevrolet for the NASCAR Xfinity Series season opener at Daytona International Speedway.
“We’re thrilled to be welcoming Heritage Pool Supply Group to our Kaulig Racing Family for the biggest race in NASCAR!” said Chris Rice, president of Kaulig Racing. “Kaulig Racing is continuing to grow, and with that, comes new and exciting partnerships with amazing organizations that have only attributed to our success.”
Kaulig Racing announced earlier this year that Hemric, along with a full season in the Xfinity Series, will make eight starts in the team’s second Cup Series car. The Daytona 500 will mark the reigning Xfinity Series champion’s first Cup Series start since the 2019 season.
“This is an exciting week for me to be making my return to the NASCAR Cup Series and to be welcoming a new partner into the series,” said Hemric. “It shows the excitement and growth of our sport, as well as the positive direction it’s heading in. I’m looking forward to starting this new chapter in the NextGen car with Heritage and Kaulig Racing.”