AVONDALE, Ariz. — Global Poker will sponsor the No. 1 Chip Ganassi Racing Chevrolet driven by Kurt Busch in this weekend’s Monster Energy NASCAR Cup Series event at ISM Raceway.
It’s the first race of a season-long partnership with the online poker site.
“This new relationship between Global Poker and CGR is perfect for both brands. Global Poker is the fastest growing poker site in the U.S., so teaming up with CGR in NASCAR, the fastest sport in town, makes perfect sense,” said Global Poker founder and CEO Laurence Escalante. “Kurt Busch and the CGR team bring high octane thrills and excitement to millions of fans all season long, which perfectly fits with our business motto, ‘entertainment with a thrill’. I am confident that together we can create something truly memorable for both our players and their fans. Thanks to our friends at Oak View Group for bringing us together.”
Busch is in his 20th season of Cup Series competition.
“I’m looking forward to having Global Poker on the car starting this weekend at ISM raceway here in Phoenix,” Busch said. “They are really excited about their first venture into NASCAR and I am glad that it is with our team.”