MOORESVILLE, N.C. — Front Row Motorsports driver Todd Gilliland will switch to the No. 34 Ford for the 2025 NASCAR Cup Series team with the familiar sponsorship of Love’s Travel Stops.
Gilliland will follow in his father David’s footsteps in representing the Love’s colors at FRM.
As Love’s enters its 13th consecutive season with FRM, it was David Gilliland who first raced the Love’s livery in the 2013 Daytona 500. The elder Gilliland went on to race for the company in 2014 and 2015.
Todd Gilliland first began racing for Love’s, under the Speedco banner, in the NASCAR Craftsman Truck Series beginning in 2020 and 2021. Heading into next season, the 24-year-old driver now steps into the No. 34 Love’s Travel Stops Ford and is FRM’s longest tenured driver.
“It is really humbling to race the No. 34 Love’s Travel Stops Ford Mustang beginning next season,” said Gilliland. “It’s just another cool moment in my career to race for a company that represented my father at FRM. The 34 Ford is what started FRM in the Cup Series and there is a lot of history with Love’s, FRM, and my family. I still remember watching my dad race the Love’s Ford.”
Gilliland steps from the No. 38 Front Row entry into the No. 34, replacing longtime driver Michael McDowell.
“I do not take this next step lightly,” continued Gilliland. “I have seen the rise of the team and the new level of expectations. It is an honor that Love’s is putting their trust in me to continue to grow this team and compete for wins and get into the playoffs. I am gracious for this opportunity and look forward to 2025.”
Love’s will once again be the premier partner of the team and will adorn the No. 34 Ford Mustang Dark Horse for more than half of the season, beginning at the Daytona 500.
The crew chief and other partners will be announced before the start of the 2025 season.