MOORESVILLE, N.C. – Fr8Auctions, the Atlanta-based Asset Liquidation Firm that auctions excess freight inventory, has expanded their sponsorship agreement with Front Row Motorsports, driver Michael McDowell and the No. 34 Ford Mustang team.
Fr8Auctions is a long-time partner of FRM and will increase its involvement by supporting the organization at six events this year.
Fr8Auctions will once again be the primary partner of McDowell beginning at the road course event at the Daytona Int’l Speedway on Feb. 21. Fr8Auctions will also sponsor McDowell for many of the Southeast events on the NASCAR Cup Series schedule, including Atlanta Motor Speedway on March 21, Martinsville Speedway on April 10, Darlington Raceway on May 9, the Coca-Cola 600 at the Charlotte Motor Speedway on May 30 and again at Atlanta Motor Speedway on July 11.
“We have found a great home to promote our auctions with Front Row Motorsports and Michael McDowell,” said Fr8Auctions Founder Marcus Barela. “Michael and everyone at Front Row Motorsports have been great to work with and have helped us on and off the track. We are proud to increase our partnership and look forward to another great year together.”
Not only will Fr8Auctions be featured on the car, but they will also partner with McDowell and the team to promote the Brave Like Wyatt charitable organization.
Brave Like Wyatt was established in 2019 to honor the memory of Wyatt Hatcher, who loved life and loved superheroes. He was born with Hypoplastic Left Heart Syndrome and had a heart transplant right before his second birthday. His heart transplant allowed him to enjoy life for nine more years.
He fought cancer and won in 2019. Shortly after he was declared cancer free it was found that the chemotherapy medication had damaged his donor heart. Wyatt lost his fight in January of 2020 and is loved and missed every single day. Brave Like Wyatt’s mission is to help ease the burden of families dealing with similar life circumstances by contributing to community resources, providing financial assistance for household bills, travel assistance and, when needed, funeral expenses.
“What makes Marcus and the team at Fr8Auctions so great is their desire to help others,” added McDowell. “That’s why they have been a great fit for Front Row Motorsports and I’m grateful for them stepping up with us. We’re taking the next step at FRM and it’s because of partners such as Fr8Auctions who are making that happen.”