CONCORD, N.C. — Fifth Third Bank officials announced an extension of the company’s long-running sponsorship of Roush Fenway Racing.
Fifth Third joined Roush Fenway Racing in 2012 and will continue to serve as primary sponsor of the No. 17 Ford wheeled by Chris Buescher.
“For the past 10 years, Fifth Third Bank has been a true partner to Roush Fenway Racing,” said team president Steve Newmark. “On and off the track they have been there in full support of our efforts – both as our official bank helping guide our financial path and as a primary on the No. 17 Ford. The relationship with Fifth Third has grown into one of the strongest partnerships in NASCAR, and we are privileged to announce this a multi-year renewal that will ensure Fifth Third will remain as part of the Roush Fenway family, and a key supporter of our sport, for years to come.”
Since 2012, Roush has served as the anchor for Fifth Third Bank’s motorsports practice, which today also includes premier teams in IndyCar with Rahal Letterman Lanigan and in NHRA with Kalitta Motorsports.
“We couldn’t be prouder of our partnership with Roush Fenway Racing and are pleased to extend our relationship with this iconic team for up to another five years,” said Lee Fite, president of Fifth Third Bank’s Mid-Atlantic region. “Roush continues to outperform and overdeliver on their commitments to Fifth Third, yielding a best-in-class ROI on our sponsorship.”