MADISON, Ill. — With less than 100 days until the green flag of the inaugural NASCAR Cup Series race at World Wide Technology Raceway on June 5, Governor JB Pritzker and the Illinois Department of Commerce and Economic Opportunity announce the race’s official name: Enjoy Illinois 300, sponsored by the Illinois Office of Tourism.
“The Enjoy Illinois 300 establishes Illinois’ own World Wide Technology Raceway as the country’s standout track for stock car, open-wheel, and drag racing alike,” said Governor Pritzker. “I promised to be our state’s best Chief Marketing Officer, and with the return of NASCAR to Illinois, visitors from around the nation have yet another reason to come explore all that Metro East has to offer. This is an incredible opportunity to showcase Illinois and we look forward to welcoming NASCAR fans to our great state.”
NASCAR Cup Series events are credited with delivering millions of dollars annually to host communities. An economic impact study recently completed by The Rawlings Sports Business Management Department at Maryville University projects that this NASCAR Cup Series event will produce at least $60 million in economic impact for the region, attracting more than 83,000 fans.
The week will feature several other events, such as: the World of Outlaws CASE Equipment Late Model Series at nearby Tri-City Speedway in Pontoon Beach, Ill., on June 3; the NASCAR Camping World Truck Series Toyota 200 on June 4 and conclude with the Enjoy Illinois 300 on June 5. There will be live entertainment from local, regional, and national musicians all weekend at WWTR.