DOVER, Del. – DUDE Products will return as primary sponsor of the No. 32 Go Fas Racing Ford driven by Matt DiBenedetto in the 500 at Talladega Superspeedway next weekend.

DUDE is a fast growing men’s hygiene company that was started by four lifelong friends out of Chicago in 2012. Their flagship product, DUDE Wipes, the first flushable wipe marketed to men, is in over 12,000 stores nationwide. DUDE has expanded its product line and they also offer DUDE Shower Body Wipes, DUDE Face Wipes and DUDE Body Powder.

Along with seeing the No. 32 DUDE Wipes Ford on track, fans will also be able to see the race car and meet DiBenedetto at the Walmart Supercenter Store #432 at 214 Haynes St. Talladega, AL, on Oct. 11 from 5-7 p.m. Both the No. 32 DUDE Wipes Ford and DiBenedetto will be there for fans to take photos with and collect a signed hero card.

DUDE Products first joined the team earlier this season at the second race at Pocono Raceway.

“I’m really glad that the DUDES are back on board with us. It’s such a fun partnership and we can really play around with it on social media,” said DiBenedetto said. “We met them in Pocono and had a blast and I’m sure they’ll fit right in at Talladega. Between the crazy campers and wild racing, I know they’re going to have a blast with us at this race.”

“When you think of NASCAR, immediately Talladega comes to mind,” said Ryan Meegan, co-founder of DUDE Wipes. “This track is a special place and we are honored to be on the No.32 with Matt DiBenedetto for the weekend. We are excited for a great week ahead with Matt DiBenedetto and the DUDE Wipes team.”