CHESAPEAKE, Va. — Dollar Tree, Inc., has signed a multi-year agreement to sponsor the Legacy Motor Club NASCAR Cup Series team with drivers John Hunter Nemechek, Erik Jones and Jimmie Johnson.
Dollar Tree and Family Dollar will be on track for select races with No. 42 driver John Hunter Nemechek and No. 43 driver Erik Jones. Additionally, both Dollar Tree and Family Dollar brands will adorn the No. 84 of driver Jimmie Johnson at Dover Motor Speedway, Kansas Speedway and Las Vegas Motor Speedway.
The sponsorship spans both the Dollar Tree and Family Dollar brands, creating significant visibility with customers and associates in the company’s more than 16,000 stores.
“We are thrilled to sponsor Legacy Motor Club and spotlight our brands to fans of the exhilarating and high-octane sport of NASCAR,” said Rick McNeely, Chief Merchandising Officer for Dollar Tree. “Watching Dollar Tree and Family Dollar take off into one of the most-watched sports in the country is a great start to the year.”
Family Dollar’s Chief Merchandising Officer Larry Gatta added, “We have an incredible opportunity to reach our existing customers, and with this sponsorship an even greater platform to attract new shoppers to Dollar Tree and Family Dollar – which is exciting for our vendor partners and associates.”
Legacy Motor Club is co-owned by Business Entrepreneur Maurice “Maury” Gallagher and seven-time NASCAR Cup Series champion Johnson.
The team competes full time in the NCS, fielding the Nos. 42 and 43 Toyota Camry XSE entries (with drivers John Hunter Nemechek and Erik Jones) along with the No. 84 part-time entry for Johnson.
“What an exciting time for Legacy M.C. to team up with Dollar Tree and Family Dollar,” said Johnson. “We look forward to creating extensive visibility for these two iconic and beloved brands where we have so many fans in common.”