DARLINGTON, S.C. – Darlington Raceway and Cook Out have expanded their existing partnership to include the entitlement sponsorship of the Southern 500 on Sunday, Sept. 6.
The event will officially be named the Cook Out Southern 500.
“It takes a special authentic brand to match the heat of competition in the NASCAR playoffs at the track Too Tough To Tame, so we are proud to welcome Cook Out to the 71st running of the Southern 500,” said Darlington President Kerry Tharp. “Cook Out is known for serving their fresh burgers, barbecue, hot dogs and shakes across the south for more than 30 years, and we look forward to expanding our partnership for the Cook Out Southern 500.”
Cook Out, one of the fastest growing family-owned restaurant chains in the nation, is the official quick service restaurant of Darlington Raceway and holds exclusive promotional rights to the track.
“The Cook Out team is thankful and thrilled to partner with NASCAR and Darlington Raceway on the historic Southern 500,” said Jeremy Reaves, CEO, Cook Out.
Cook Out will have a large presence with at-track signage for the upcoming Official Throwback Weekend of NASCAR and the Cook Out Southern 500 at Darlington. The brand will have a trackside billboard, four track wall locations, starter’s stand and scoring pylon branding, front stretch asphalt logo, and turn three apron asphalt logo.