Columbia Sportswear Backs Bubba Wallace

Columbia Sportswear has signed a sponsorship agreement with Bubba Wallace.

PORTLAND, Ore. — Columbia Sportswear has announced a multiyear sponsorship with NASCAR Cup Series driver Bubba Wallace.

The agreement enlists Wallace as Columbia’s newest brand ambassador and includes a primary sponsorship of the No. 43 Richard Petty Motorsports Chevrolet.

Columbia, a leading innovator in active outdoor lifestyle apparel, footwear, accessories and equipment, will leverage its first NASCAR driver and team sponsorship to promote its innovative product lines and proprietary technologies, including its Performance Fishing Gear collection.

“There has always been a strong correlation between NASCAR and Columbia, especially with PFG,” said Joe Boyle, Columbia Brand President. “We are excited by the opportunity to work with Bubba and Richard Petty Motorsports to engage our shared fans.”

“Columbia Sportswear is a perfect fit for my lifestyle away from the track,” said Bubba Wallace. “I love spending time outdoors-boating, golfing, hiking, photography-just anything to help me decompress from a hectic racing schedule. I’m beyond excited to be a part of the Columbia family and can’t wait to work with them on some unique content and fly their colors next weekend at Dover.”

A six-time NASCAR national series winner, Wallace was recently thrust into the national spotlight when his calls for NASCAR to ban the Confederate flag at all events was ultimately adopted.

“In addition to his racing talent, Bubba is a charismatic and courageous leader,” continued Boyle. “It is his internal fortitude that most aligns with the Columbia brand and our Tested Tough ethos. Bubba is a Tested Tough trailblazer and we are thrilled to be working with him.”