LEXINGTON, N.C. — Cirkul, a one-size-fits-all beverage, will expand its partnership with Kaulig Racing and Daniel Hemric, signing on for 19 races for the upcoming NASCAR Cup Series season, the team announced Saturday.
Cirkul and Kaulig Racing began their partnership during the 2022 NASCAR Xfinity Series season, with the innovative water bottle and cartridge company serving as the primary partner on Hemric’s No. 11 Chevrolet for 10 races. It expanded last year with Cirkul once again backing Hemric, this time for 14 races.
“We are really excited to further amplify our partnership with Kaulig Racing,” said Andy Gay, President, and Co-Founder of Cirkul. “We have really enjoyed the last two seasons and love seeing Cirkul bottles in everyone’s hands at the race track. We feel that making the jump with Daniel [Hemric] back to the Cup Series is the right move as we continue to grow our brand.”
In addition to its partnership with Hemric during the 2022-’23 Xfinity Series seasons, Cirkul acted as the primary sponsor on Hemric’s No. 16 Camaro ZL1 during the 2022 Cup Series season at Daytona (Fla.) Int’l Speedway, during which Hemric competed in a limited schedule. Cirkul went on to make two appearances on the team’s No. 31 Camaro ZL1 last year with Justin Haley.
“We’re thrilled to welcome Cirkul back this year in an even bigger capacity than they have ever been,” said Chris Rice, president of Kaulig Racing. We’ve had the opportunity to connect with our friends at Cirkul on so many different levels, including a friendship with Andy [Gay] and Garrett [Waggoner]. Cirkul has not only bought into our program, but they believe in Daniel Hemric as much as we do.”
Hemric was announced as the full-time driver of the No. 31 Chevrolet in September. Haley, who piloted the No. 31 in the previous two seasons, moved to Rick Ware Racing.
“Having Cirkul alongside me and supporting me in my return to the Cup Series means the world,” said Hemric. “They have played a huge role in getting me where I am today, and it means a lot to me and the rest of our team to have partners who are as passionate as we are to compete at the top level of NASCAR.”