CHICAGO — The Chicago White Sox and Front Row Motorsports announced an agreement designating the White Sox as the primary sponsor of Michael McDowell’s No. 34 Ford Mustang Dark Horse for the NASCAR Chicago Street Race’s Grant Park 165 on July 7.
The partnership will showcase White Sox branding on both the car’s custom design and McDowell’s No. 34 fire suit.
As part of the agreement, McDowell’s White Sox-themed Mustang and FRM show car will be on display at Guaranteed Rate Field for NASCAR Day, presented by SKIL, on Sunday, June 30.
“This partnership with Front Row Motorsports presents another incredible opportunity to amplify the White Sox brand in the heart of Chicago’s racing scene,” said Mike Downey, White Sox Director of Marketing and Promotions. “We were impressed by the exciting atmosphere and overwhelmingly positive fan reaction to last year’s Street Race. Teaming up with FRM, Michael McDowell and the team at SKIL, we’re ready to make this year’s ballpark celebration and race weekend even more unforgettable for fans.”
SKIL, an innovative electric power tool brand founded in Chicago in 1924, will be featured as an associate sponsor aboard McDowell’s No. 34 entry.
“This is an exciting opportunity to have the Chicago White Sox on the No. 34 car and with the team for the NASCAR Chicago Street Race,” said McDowell. “Having family from the Chicago area, baseball always has been a part of my life. This partnership is great for fans of Front Row Motorsports and the White Sox and is a way to celebrate Chicago sports culture together.”