AMITYVILLE, N.Y. – Iconic Brands Inc. has signed Chase Elliott, driver of the No. 9 Hooters Chevrolet Camaro ZL1 1LE, as a brand ambassador for its premium line of Hooters Spirits in a multi-year agreement that includes personal appearances at select Hooters Spirits events.
Elliott has won six races since joining the NASCAR Cup Series full time in 2016 with Hendrick Motorsports and has qualified for the NASCAR Playoffs each season. Prior to his debut in the Cup Series, Elliott won the 2014 NASCAR Xfinity Series championship before finishing as the series’ championship runner-up the following season in 2015.
“The Hooters brand is a great fit with me and racing fans everywhere, so to also be able to evolve into a brand ambassadorship role for Hooters Spirits makes a lot of sense,” said Elliott. “The Hooters Spirits brand gained a lot of momentum last year with its launch, and I’m hopeful our expanded partnership gives the brand extra horsepower in its drive to roll out nationwide.”
Elliott drives the No. 9 race car, the same number his father Bill Elliott brought to fame in the 1980s.
Richard DeCicco, chief executive officer of Iconic, also expressed his enthusiasm for Elliott and his growing presence as a sports celebrity.
“Chase Elliott is the perfect ambassador for Hooters Spirits, and we’re ecstatic to have him join the family,” said DeCicco. “Signing an athlete of his caliber is a monumental milestone for Iconic and Hooters. Chase’s work ethic, skills and talent – combined with his established loyal fan following – made him the ideal choice. We believe that this will be pivotal in raising awareness of Hooters Spirits and Iconic Brands. This will also lead to increased exposure and future sales going forward.”
Hooters Spirits launched its premium line of alcohol beverages in August 2019 with first tastings taking place in and around Bristol, Tenn. The No. 9 Hooters Spirits Chevrolet show car was at each event with the Hooters Girls on site taking pictures with customers and fans. The debut events led up to the NASCAR Cup Series Bass Pro Shops 500 on Aug. 17 at Bristol Motor Speedway, where Chase Elliott drove the Hendricks Motorsports No. 9 Hooters Spirits Chevrolet Camaro ZL1 1LE to a top-five finish.