Caterpillar Extends Pact With Richard Childress Racing

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Caterpillar has extended its sponsorship agreement with Richard Childress Racing. (HHP/Harold Hinson Photo)

WELCOME, N.C. – Richard Childress Racing and Caterpillar Inc. have renewed their sponsorship of the Monster Energy NASCAR Cup Series No. 31 Chevrolet Camaro team.

The partnership between RCR and Caterpillar began in 2009 and has been highlighted by the Cat Racing program’s consistent activation and engagement with Cat dealers and customers.

Since the 2014 debut of driver/crew chief combination of Ryan Newman and Luke Lambert, the team has earned a career-best finish in the Monster Energy NASCAR Cup Series point standings, coming within one point of winning the championship in XXXX. The No. 31 team has earned three NASCAR Playoffs berths, one victory, 19 top-five and 54 top-10 finishes.

“I am happy to announce the continuation of our partnership with Caterpillar and the No. 31 Chevrolet in the Monster Energy NASCAR Cup Series,” said Richard Childress, chairman and CEO of Richard Childress Racing. “I’ve had the opportunity to meet and interact with so many Cat dealers, customers and equipment operators through the past nine years. They are passionate about both racing and their Cat equipment, and I share their passion for both. I have used Cat equipment for many years and there is no better heavy machinery on the market. We’ve enjoyed our long-term association with Caterpillar, and helped them sell a lot of equipment over the years. I’m proud to represent the Cat brand.”

“Some of our strongest brand ambassadors are found in our friends on the RCR team,” said Caterpillar Vice President, Nigel Lewis. “Together, we share a commitment to teamwork, advanced technology and healthy competition. Because of our partnership with RCR, we have engaged and entertained countless customers over the years across North America, and built lasting relationships and strong customer loyalty as a result. We look forward to another exciting racing season and extending the relationship beyond the track, reaching a much broader group of our customers during our sponsorship throughout the year.”